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After three years of research and development in all areas, Prada opened the first Epicenter in the Guggenheim Museum Soho on Broadway in New York City in December 2001.
The spectacular design by Rem Koolhaas / OMA features a zebra wood wave that undulates from street level to the floor below, motorized hanging display cages that travel on tracks in the ceiling, and a flip-out stage for special events.
The design was an immediate sensation and remains one of the most successful of all contemporary Prada stores worldwide.