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Fashion Shows

SS 2017 Womenswear

Video show


Total Space

The set for the Prada Women’s Spring/Summer 2017 show was conceived by AMO as layers of diverse architectures.

The central space has been cleared to accommodate a linear structure that divides the room and amplifies its proportions. A straight ramp elevated above the floor serves as the catwalk and risers are arranged along the perimeter accommodate the guests.

All the elements of the set are shroud in an expanded-metal layer forming an abstract configuration of overlapping mesh. The underlying framework remains visible through the cladding and is revealed with Cartesian precision. Lights filter through the mesh creating a pale glow.

The center axis of the space contains a 12-screen film installation by the director David O. Russell and the New York design studio 2x4. Russell imagined the installation as a surreal dreamscape with an eclectic cast replaying scenes in shifting combinations. The content is derived from the soon-to-be released short film Past Forward, a collaboration between Russell and Miuccia Prada. Critically acclaimed for his award winning cinema working with ensembles of actors in films such as The Fighter, American Hustle, Silver Linings Playbook, Russell conceived of Past Forward as a complex experiment in cinematic form intended for display in multiple environments: gallery installation, cinema, social media, and online.


In anticipation of the S/S 17 Women’s Show, Prada presented Premonition, a series of short films that explore the intersection of life and cinema. 


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