Close
  • Close

    or

    or

    Forgot Password

    We will immediately send you an email with a link and a security code for changing your password.

    Thank you

    Please check your email

    You don't have an account
    Logged as:
    Profile User
  • Wish List
  • Close
    Shopping Bag
    Total

Login

Login or Register to add the item to your Wishlist

or

or

Forgot Password

We will immediately send you an email with a link and a security code for changing your password.

Thank you

Please check your email

You don't have an account

Do you want to change
the store country?

Dear customer, we noticed that you are connecting to our Usa site. We recommend shop from the site for the best experience

Switch to the
Fashion Shows / Women

FW 2018 Womenswear

OFF
OFF
Looks
1/48
2/48
3/48
4/48
5/48
6/48
7/48
8/48
9/48
10/48
11/48
12/48
13/48
14/48
15/48
16/48
17/48
18/48
19/48
20/48
21/48
22/48
23/48
24/48
25/48
26/48
27/48
28/48
29/48
30/48
31/48
32/48
33/48
34/48
35/48
36/48
37/48
38/48
39/48
40/48
41/48
42/48
43/48
44/48
45/48
46/48
47/48
48/48
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Details
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Showspace
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom

NOCTURNE

The Prada Fall/Winter 2018 Womenswear show takes place in the nearly finished tower, the building which marks the completion of the OMA-designed Fondazione Prada complex in Milan. A new architectural landmark, the tower offers a unique view on the skyline of the city.

The set by AMO consists of a simple geometric layout with tribunes oriented north towards central Milan, establishing a sophisticated spectacle and dialogue between fashion, architecture and the city. The sharp volumes of the show spaces are accentuated by a black resin finish that magically shimmers in the light and mimics the nocturnal panorama outside.

Besides shaping the interior spaces, AMO worked on a delicate design for the view from the tower as well. The outlook onto the Scalo di Porta Romana and the city beyond is enriched with striking PRADA neon signs enhancing the post-industrial character of the area. The physical manifestation of the event in the customized cityscape reaffirms the relationship between Prada and the city of its origin.

 

Credit: AMO

Premonition

OFF
OFF
Milan Take-Over

For the Womenswear FW 2018 fashion show, Prada – in collaboration with the mysterious cyber model Lil Miquela -- took over Milan in the real and digital world, covering the city with #PradaFW18 billboards and posters and social platforms with #PradaGifs made especially for the occasion.