IN THE MOOD FOR PRADA

SS 2022 Men


To showcase the Spring Summer 2022 Prada menswear collection by Miuccia Prada and Raf Simons, global star Tom Holland performs as ‘himself’ in a series of photographs by David Sims. In a re-contextualising of a figure world-renown for his action hero roles, Holland here becomes an embodiment of today's Prada man.

The power of acting is to draw on a well of personal experience to convey a mood, an emotion and feeling that, while fiction, borrows its fact from the performer’s own humanity. These images cement minute actions and reactions, close and gentle moments - the rapport between garment and body, gestures of dressing and undressing alive within the imagery. Instead of a cinematic panorama, Holland is portrayed via portraits, intimate and real.
Credits:
Photographer: David Sims
Creative director: Ferdinando Verderi
Actor: Tom Holland