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Prada Reporter

IN COLLABORATION WITH MAGNUM PHOTOS

Prada has always maintained a dialogue with the most important aspects of modern life, investigating, championing and bolstering a range of cultural spheres. Its multidisciplinary approach forges vital connections between fashion and other languages and supports numerous forms of creativity.

Prada Reporter is an innovative concept that draws on this history of exploration. A series of pop-up stores present a special selection of Prada novelties while also hosting "Witness to Nature", a photography exhibition produced in collaboration with Magnum Photos. The agency, which has remained true to its values of excellence, truth, respect and independence since it was founded in 1947, represents some of the world’s most renowned photographers.

"Witness to Nature" celebrates nature and humankind through four key themes.
Images captured at all four corners of the Earth probe the unsolvable enigma of nature, with its juxtaposition of micro and macro, power and fragility, beauty and danger, while mankind observes and contributes to its perpetual transformation. 

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The Photographers

More than 150 images selected by Magnum Photos open an original conversation between Prada and eight acclaimed photographers, reflecting on the complex and constantly evolving relationship between man and nature.

About Magnum Photos

Magnum Photos is a cooperative of acclaimed, independent photographers who share an ongoing commitment to documenting world events, people, places, daily life and culture. Founded in 1947, Magnum Photos has been telling stories of the past, defining the present, and shaping the future through photography for over 75 years, united by its values of uncompromising excellence, truth, respect and independence. With more than 6.6 million followers across the internet, and a rolling program of museum shows, exhibitions, and events across the globe, Magnum photographers continue to inspire a growing worldwide audience.

The Selection

The exclusive selection of garments and accessories that accompanies the project, also inspired by the exhibition’s aesthetics, offers a contemporary take on the iconic roaming photographer’s outfit, playing with layering and camouflage and featuring copious pockets. There are large and boxy volumes for both men and women, including jackets and baggy trousers made of reps or Re-Nylon, and the essential reporter’s multi-pocket vest in Re-Nylon or cotton, which for women also translates into a midi skirt with a front zip. The men’s knitwear and women’s poplin blouses and twill garments have a slimmer fit. The colour palette also draws unmistakably on the project, incorporating black, green and camouflage patterns in several variants.

ITALY

Milano Montenapoleone Uomo
October 12 - November 12

Folli Follie Verona
November 15 - February 15

UK

London Selfridges The Corner Shop
October 2 - November 11

UNITED STATES

New York Broadway
October 19 - November 6

SINGAPORE

Singapore Ion
October 12 - 31

JAPAN

Tokyo Aoyama
October 20 - November 19

Tokyo Miyashita
October 21 - November 19

Osaka Umeda Hankyu Man
November 29 - December 12

Tokyo Shinjuku Isetan Man
December 13 - 26

CHINA

Beijing SKP Atrium
October 15 - 28

KOREA

Seoul Hyndai Apgu
October 26 - November 19

Hwaseong Lotte Dongtan
November 17 - December 31

HONG KONG S.A.R.

Hong Kong Harbour City
December 6 - January 2

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