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Special Projects
Situated at Level 1 Atrium B, the pop-up is conceived around the idea of a modern environment characterized by wood and natural colors.
A giant wooden frame defines the Prada space. A serial set-up of wooden display tables & hanging rails is displayed on a LED platform floor. A neon LED Prada triangle logo centers at the wooden column. The product offer is focused on natural tones and noble materials such as cashmere and silks for sophisticated and feminine looks. The hobo bags in new materials are presented as a preview.