Campaigns

Holiday 2020

A stranger calls

A cinematic context, a language of film, a mystery to be solved, a narrator reading words that the images bring to life - the Prada 2020 Holiday campaign, photographed by Steven Meisel and based on an original story by the best-selling author Candice Carty-Williams, offers different angles, views and cuts around the protagonists of an unfolding narrative: Prada’s accessories, jewellery and leather goods.
Five characters, five faces cast from the universe of Prada populate an isolated villa in Italy, namely Villa Gnutti made famous in 1981 by Helmut Newton’s shoot.

 

Credits - Photographer: Steven Meisel - Creative Director: Ferdinando Verderi - Cast: Freja Beha, Maty Fall, Mao Xiaoxing, Rudolfs Valbergs, Merlijne Schorren - Story by: Candice Carty-Williams - Location: Villa Gnutti, Italy

 

 

A synthesis of classicism and futurism, a focal point is the new Prada Cleo handbag, debuted in the Prada Multiple Views SS21 show and featured in the Spring/Summer 2021 womenswear collection. The Prada Galleria handbag, the Vanity compact-bags, Saffiano and nylon travel accessories and men’s jewelry for him, and a new line of Prada jewels for her, in sterling-silver and tourmaline, all feature.

 

 

Prada presents the new 'Prada Enchanted' pop-up stores: magical and fascinating spaces dedicated to precious gifts for men and women in view of the holiday period. The idea of ​​the installation is characterized by the combination of two shades of color - black and the classic Prada green - to offer a relaxing atmosphere that distinguishes the image of Prada boutiques around the world.

 

Discover a unique selection of holiday gifts, available exclusively at the 'Prada Enchanted' pop-up stores:

 

London Selfridges: From December 2nd  to January 10th
London Harrods: From December 5th to January 3rd
Munich Oberpollinger: From November 16th to December 6th
Dubai Mall Fashion Catwalk: From November 25th to December 14th