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to perform individual and group studies, survey, statistical analysis and market research with relation to your preferences for PRADA and the other brands, products and services of the PRADA Group so that personalized services may be offered
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to contact and/or send you (by post, e-mail and other forms of electronic communication or digital means including social network platforms and other instant messaging applications) information, commercial communications, promotions, newsletters, advertising, catalogues and invitations to events, concerning PRADA and the other brands, products and services of the PRADA Group
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