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Prada pop-up store at Isetan The Stage

Prada presents a new pop-up shop at the Isetan Shinjuku department store in Tokyo from December 17 to 23, 2025, featuring an exclusive selection of women’s ready-to-wear, bags, footwear, and accessories. 

The space depicts a snapshot of preparations for the festive period, evoking the lively atmosphere of holidays.

Cargo bikes and a white car loaded with Christmas trees introduce the mood of the season, while backlit walls feature bright, dreamlike images of snowy landscapes. The precise geometry of the black-and-white chequered carpet covering the whole floor contrasts with the set-up’s design, creating a poetic interaction between functionality and imagination. The women’s offering fits effortlessly into this scene, suggesting the concept of a moving wardrobe, just waiting to be chosen, assembled, and worn.

The selection combines technical silk and double poplin coats and jackets with grisaille or gabardine pleated skirts, to wear with poplin shirts, plain or striped jersey polo shirts, and wool sweatshirts and cardigans. Re-Nylon garments, including raincoats and jackets, pair with technical silk skirts. Nappa leather jackets in delicate hues enrich the outerwear offering. Accessories include canvas and leather bags with large pockets or studs, vintage-effect leather top-handle bags, and the Prada Explore bag in suede or nappa leather. Small accessories such as charms, hats, scarves, and jewels will also be available. Footwear styles include sneakers, sandals, boots, and loafers.

PREVIOUS LOCATION

 

December 17th - 23rd, 2025

 

Isetan The Stage

Isetan Shinjuku 1F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Monday to Sunday: 10:00 am - 8:00 pm

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