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Prada Men's pop up at Isetan Shinjuku

Prada presents a pop-up shop in the Isetan Shinjuku department store in Tokyo, featuring an exclusive selection of men’s ready-to-wear, accessories, and footwear.

The space evokes the warm and welcoming atmosphere of a modern mountain lodge. Bright images of snowy landscapes along the walls integrate harmoniously with the furnishings and wooden floor, while a large leather rug adds texture and refinement, creating an environment where form and function effortlessly coexist. 

The display accentuates the offering’s various volumes, materials, and hues, combining curation and elegance for a balanced visual effect.

The selection takes inspiration from mountain settings, reinterpreted with an urban lens. Light blouson jackets, tailored shirts, and garments made of researched materials including Donegal tweed, cashmere, and brushed mohair offer comfort and versatility, providing a range of light and versatile layering options.

The color palette incorporates everything from military khaki and orange to bright blues and sophisticated greys, enhanced by velvet ribbed details and shearling collars. The fresh yet timeless silhouettes shift casually from alpine aesthetics to urban environments.

PREVIOUS LOCATION

 

ISETAN SHINJUKU

Men’s Building 1st Floor, The Stage

 

3 Chome-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022

December 10th - 26th, 2025

 

Opening Hours: 10:00 am - 8:00 pm

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