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Prada FW24 pop-up at Isetan The Stage

Prada presents an exclusive installation – including eleven shop windows as well as a pop-up – at the Isetan department store in Tokyo. Located at The Stage and dedicated to a selection of women’s ready-to-wear, leather goods, shoes and accessories.

The concept is inspired by the Prada Fall/Winter 2024 advertising campaign: dialogue and conversation bring the collection to life. The pop-up is divided into different conversation scenes, featuring posed mannequins and colorful telephones. Each situation is characterized by pink or light blue pastel colors, which create a chromatic contrast against the white base. The shopping destination is completed by shelves and tables of various sizes that allow for multiple displays.

For the occasion, a preview of the Fall/Winter 2024 collection will be available – including women's ready-to-wear, handbags, shoes and accessories, characterized by a neutral and autumnal palette and noble materials.

PREVIOUS LOCATIONS

ISETAN THE STAGE

 

Window takeover: July 3rd - August 6th
Women’s Pop-Up: July 24^th - 30th

 

Isetan Shinjuku 1F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo

 

Monday to Sunday: 10:00 am - 8:00 pm

 

Prada presents an exclusive installation – including eleven shop windows as well as a pop-up – at the Isetan department store in Tokyo. Located at The Stage and dedicated to a selection of women’s ready-to-wear, leather goods, shoes and accessories.

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