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Campaigns

365 Pre-Fall 2017 Woman

parallels

For the latest facet of 365 showcasing the Pre-Fall 2017 collection, award-winning actor Jessica Chastain is the protagonist of a Prada campaign for the second time. In Parallels, the narrative is new: scenes are captured inside and out of a Modernist home - a resolutely real space, the photographs imbued with an intensity and intimacy. Yet Chastain’s presence, her own persona, causes us to question the images - are these portraits of Chastain, or a character? Is she playing a role, or playing herself? Reality here runs parallel to fantasy.
Photographed by Willy Vanderperre with a cinematic quality, Chastain’s eyes never meet ours. She is absorbed in her own world, her own reality, at a remove. Multiple images, like different fragments of the same scene, are juxtaposed, and can pretend to be film stills. But is it documentary, or a work of fiction? The questions hang, unanswered.
Just as Jessica Chastain finds reality in her characters, in her parallel identities, so we search for the reality in these images. We find it. The gestures are genuine, and the emotion is real.

 

Photography and film  by Willy Vanderperre

Featuring: Jessica Chastain

Music by Apparat

film

Encounters

在温馨而亲切的家庭氛围下,Prada 2017 早秋广告大片的新面孔——Selena Forrest、Kris Grikaite 和 Nina Gulien 经历了一系列暧昧而又真实的相遇。
第三期 365 系列——《不期之遇》,远离 T 台。以全新手法诠释2017早秋系列。这部大片以家作为拍摄背景——不是她们的家,也不是我们的家,而是以真实作为核心,展现私密与亲近的家。
每一副画面都拥有连续完整的视角,如同在画面之中打开一扇窗口;观众仿佛正在窥探一幅徐徐展开的画卷。摄影师 Willy Vanderperre 抓拍毫无设防的模特,表现她们的自然动作,展示绝对的常态。
现实、常态与诚实。每次相遇的真相——Prada 与本季 Prada 女性的坦诚肖像。

Photography and film by Willy Vanderperre

Featuring: Kris Grikaite, Nina Gulien, Selena Forrest  

Music by Proem

film

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