Special Projects

Prada and Miu Miu for Elvis

Miuccia Prada has collaborated with award-winning filmmaker Baz Luhrmann and Oscar-winning costume designer Catherine Martin to create costumes for the film Elvis, designing custom outfits and revisiting garments from the two brands' archives.

The film stars Austin Butler as Elvis, Oscar winner Tom Hanks as his enigmatic manager, Colonel Tom Parker, and Olivia DeJonge as Priscilla, and retraces the life and music of Elvis Presley, celebrating his iconic style as well as that of an entire era.

Starting from the study of Elvis’s and Priscilla’s clothes sources, Prada and Miu Miu found similarities in their archives, giving shape to new creations. The result recalls the years represented in the film, but it is also an expression of the DNAs of the two brands. This collaboration renews the long-standing relationship between Miuccia Prada, Baz Luhrmann and Catherine Martin, which had already resulted in the creation of items for The Great Gatsby in 2013, and in Leonardo DiCaprio’s clothing in the 1996 film Romeo + Juliet.

The costumes

Prada has often turned to several decades of the 20th century, and that cultural landscape – animated by a revolutionary spirit and by a desire for freedom – to offer an original aesthetic interpretation. Miu Miu has also frequently explored and reinterpreted the Zeitgeist of those years, according to its own codes. This is the reason why several of its most famous collections easily inspire an evocative endeavor around the style of Priscilla Presley, which was also the result of a personal approach to the fashion of her time. These costumes distill the essence of the characters in the film, silhouettes and recognizable forms that are at once instantly reminiscent of the past while appearing contemporary, underlining their eternal timelessness.