Fusing together film and fashion, this short movie is based on an original story and script by cult screenwriter and director Mary Harron, and is directed by Glen Luchford - a talent who has worked with Prada from the 1990s through to today. In a further crossover between creative realms, the campaign’s imagery is drawn from film stills - presented as bold cinematic panoramas, each captures an enigmatic moment.
Stories of voyages are constantly told through cinema’s rich history: here, they are brought to life with cutting-edge 21st-century technology. ‘A Midwinter’s Night Dream’ utilises the Volume, a virtual effects tool originally engineered for 'The Mandalorian' - an immersive experience composed of a curved cocoon of glowing LED screen
Fashion and moviemaking unite in their wish to convey a story, one that brings people together in shared experiences. The Prada Holiday 2021 campaign is a celebration: of cinema, of fashion, of community, and of dreaming.
Photography and Film: Glen Luchford
Creative Direction: Ferdinando Verderi
Talent: Julia Garner, Shira Haas, Louis Partridge, Taylor Russell