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“Journey to Conscientious Fashion”
Jaime Perlman - Founder and Creative Director
at JAIME PERLMAN STUDIO
Wednesday 23rd September, 6.30pm BST time - 7.30pm CET time
With this continually intensifying understanding of one’s own impact on the environment, both brand and consumer are becoming more thoughtful in their approach to fashion. How has this changed and how do we see this state of play shape the future? A fashion insider’s own journey to becoming more fashion conscientious; from Creative Director of British Vogue to founding the Jaime Perlman Studio, devoted to raising awareness about sustainability in the fashion industry.
at JAIME PERLMAN STUDIO
Wednesday 23rd September, 6.30pm BST time - 7.30pm CET time
With this continually intensifying understanding of one’s own impact on the environment, both brand and consumer are becoming more thoughtful in their approach to fashion. How has this changed and how do we see this state of play shape the future? A fashion insider’s own journey to becoming more fashion conscientious; from Creative Director of British Vogue to founding the Jaime Perlman Studio, devoted to raising awareness about sustainability in the fashion industry.
Jaime Perlman
Jaime Perlman Studio is a creative direction agency and consultancy which shapes bespoke campaigns for leading global fashion brands and independent labels. The studio specialises in communicating sustainability from brand to consumer, and ideating more conscious story-telling content. Jaime Perlman Studio also publishes More Or Less, the first magazine devoted to raising awareness about sustainability in the fashion industry. Its debut issues featured Kate Moss and Amber Valletta on its front covers.
Jaime Perlman began her career in New York, working with Anna Wintour at American Vogue. In 2005, she relocated to London to be Art Director, and eventually Creative Director of British Vogue. During her tenure she built close creative relationships with photographers Alasdair McLellan, Angelo Pennetta, Colin Dodgson, Craig McDean, Glen Luchford, Harley Weir, Jamie Hawkesworth, Juergen Teller, Mert and Marcus, Nick Knight, Oliver Hadlee-Pearch, Paolo Roversi, Tim Walker, Tyrone Lebon and Zoe Ghertner.
Digital content is also a passion for Jaime, she has art directed and commissioned films for Vogue Video and for commercial clients. In 2009 she launched one of the world's first Fashion Film platforms, TEST, where she collaborated with young British fashion designers making films to promote their seasonal collections. She is also a leading authority on fashion film, and has been a panel member for the British Fashion Council's Fashion Film initiative. She has done talks about fashion and moving image in Beijing, Singapore, New York and London.
Jaime Perlman began her career in New York, working with Anna Wintour at American Vogue. In 2005, she relocated to London to be Art Director, and eventually Creative Director of British Vogue. During her tenure she built close creative relationships with photographers Alasdair McLellan, Angelo Pennetta, Colin Dodgson, Craig McDean, Glen Luchford, Harley Weir, Jamie Hawkesworth, Juergen Teller, Mert and Marcus, Nick Knight, Oliver Hadlee-Pearch, Paolo Roversi, Tim Walker, Tyrone Lebon and Zoe Ghertner.
Digital content is also a passion for Jaime, she has art directed and commissioned films for Vogue Video and for commercial clients. In 2009 she launched one of the world's first Fashion Film platforms, TEST, where she collaborated with young British fashion designers making films to promote their seasonal collections. She is also a leading authority on fashion film, and has been a panel member for the British Fashion Council's Fashion Film initiative. She has done talks about fashion and moving image in Beijing, Singapore, New York and London.
Each Prada Possible Conversation will also result in a donation from Prada to UNESCO, whose work during the COVID-19 pandemic focuses on the importance of culture, creativity, and education for over 1.5 billion students worldwide affected by school and university closure, as well as on a programme to increase international cooperation in science. Supporting their initiatives across the globe, this is a further demonstration of the vital exchange between fashion and society.