365 SS 2017 Woman
A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada collections.
Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many.
The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains. Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct.
In a challenge to the singularity of traditional campaign imagery, the multiplicity of interpretations will continue throughout the year.
The visions behind each of these Prada images - and behind this new advertising concept as a whole - echo the ever-shifting needs and desires of everyone’s lives, every day. Prada, 365.
Film by Willy Vanderperre
Featuring Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer, Kris Grikaite, Wang Hong Yu, Oliver Houlby, Amanda Murphy, Masao Parris, Nimue Smit, Sara Grace Wallerstedt, Wallette Watson, Jing Wen, Kiki Willems
Music by VCMG & Warhaus
Photographer: Willy Vanderperre
Models – Pathways: Saskia De Brauw, Giedre Dukauskaite
Models – Frontiers: Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt
Models – Stations: Kris Grikaite, Kiki Willems
Models – Exits: Jing Wen, Wallette Watson
Dates: November 14th – 18th, 2016