Captured by Hugo Comte, the Beyond the Line campaign stars are drawn from the universes of sport and dance - basketball, ballet, skate and parkour - from the four corners of the globe. These talents represent a lineage of achievement, their movements blurring the line between art and athletics in dynamic action around the graphic Linea Rossa.
Both metaphorical and physical, literal and symbolic, the Linea Rossa represents the point of achievement, a personal best. What we strive not only to reach, but to exceed. Prada Linea Rossa has always been innately tuned to the demands of high-performance sporting endeavour, translated to daily life. For 2021, the America’s Cup sneaker, first created for the Luna Rossa team, is relaunched with its iconic and original design – sole, silhouette, and dual fabrication of textile and leather.
Creative direction: Ferdinando Verderi