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Account eligible to access Prada special contents
Lifetime Repair Service
Effective as of September 10, 2026, PRADA is offering an additional limited repair service (which is separate from, and unrelated to the general repair inquiries that you can make by contacting Client Service or our stores) for certain eligible bags purchased as of September 10, 2026 (the “Lifetime Repair Service”), which are specifically identified on the Website and on the product page on the Website for such bag(s) (the “Eligible Products”), under which such Eligible Product may be submitted to PRADA for repair interventions, free of charge (including free shipping), according to the terms and conditions set forth below.
The Lifetime Repair Service covers repairs for Eligible Product(s) due to normal wear and tear arising from ordinary use, but specifically excludes repairs for damage resulting from misuse of the Eligible Product as reasonably determined by PRADA in its sole discretion after a technical assessment. For the purposes of the Lifetime Repair Service, misuse means any improper use, handling, storage, or treatment inconsistent with intended purpose of the Eligible Product having regard to its nature and materials, such as by way of illustration only: exposure to water, oil, ink, alcohol, heat, humidity or moisture; chemical and stain contacts; overloading; stretching or scratching. PRADA reserves the right, exercisable in its sole discretion, to determine whether individual products are unsuitable for repair under the Lifetime Repair Service e.g., as noted above and in case of any alteration, modification, or repair carried out by third parties other than PRADA or its authorized service providers. The covered repair interventions include the following: the restoration or replacement of handles, handle’s anchor, shoulder strap, charms, zipper pulls, metal bag feet, metal snap button, metal zipper, inner lining and internal pockets, the replacement of the external metal logo and the restoration of painted edges. By requesting a covered repair intervention under the Lifetime Repair Service, you acknowledge and accept that, since the Eligible Product has been used, any replacement of raw materials (e.g. leather, fabrics) or accessories carried out as part of the repair may not perfectly match the gloss, finish and shade of color of the original components of the Eligible Product. The Lifetime Repair Service expressly excludes the replacement of the external piping or the replacement of the Eligible Products’ external panels, including the front and back panels, side panels and bottom panel, as such components are inherently not repairable.
Access to the Lifetime Repair Service is subject to the activation of the Digital Certificate of Ownership, obtained by scanning the NFC tag positioned near the Prada logo and registering the Eligible Product on the Aura Blockchain. If there is difficulty registering the Eligible Product on the Aura Blockchain, immediately contact Client Service. Should ownership of the Eligible Product be assigned to a third party, the new owner shall be entitled to access the Lifetime Repair Service once the new owner transfers the Claim of Ownership of the Eligible Product to its name on the Aura Blockchain.
The Lifetime Repair Service is offered for the entire useful life of the Eligible Product, and is not limited to the original purchaser, therefore, it remains available for as long as the Eligible Product exists and can, in PRADA’s reasonable opinion after a technical assessment, be technically repaired, subject to the terms set out herein. This Service is offered only on products defined as Eligible Products at the time of original purchase. PRADA expressly reserves the right to amend the Eligible Products list from time to time. To make a Lifetime Repair Service request, please contact Client Service or visit one of our stores.
For the avoidance of doubt, any repair intervention requested by you that is not covered by the Lifetime Repair Service, shall be considered a general repair and performed, where possible, at your expense. Such general repairs can be inquired about by contacting Client Service or our stores.
The Lifetime Repair Service is a voluntary service provided by PRADA in addition to and without prejudice to any rights and remedies available to you under applicable US law.
