Blending influences drawn from the world of technical sportswear with streamlined silhouettes, Prada Linea Rossa redefines the idea of modern luxury, with a focus on technical detailing and new manufacturing possibilities. Dynamic, versatile and high-performance designs crafted using sustainable textile technologies define a new urban uniform geared towards movement.

Prada Linea Rossa SS22


Ready to wear


First conceived in 1997 for the Luna Rossa team, the iconic Prada America's Cup sneaker with a futuristic attitude is reinterpreted in new ways. First made fully customizable through the AC Factory configurator, the emblematic design now stars in the exclusive collaboration with artist Cassius Hirst.

Personalize with
AC Factory

Cass x Prada