Special Projects

Prada joins Riders Republic

Prada is joining forces with Ubisoft, a leader in the gaming sector, to integrate Prada Linea Rossa into the outdoor sports playground of Riders Republic.

The game invites players to a massive multiplayer playground where they can experience the thrill of outdoor sports in the magnificent American National Parks. Players will connect, compete and slay tricks through an exciting range of sports such as biking, skiing and snowboarding.



As a result of this pioneering partnership, each player will be able to customise its character by choosing Prada Linea Rossa outfits – The Flame, Wild Stripes and Camouflage Rock – and sports gear – skis, a snowboards and bikes – created especially for the game by Prada.

Starting February 8th, players will be able to explore the Riders Republic social hub with some areas bedecked with Prada Linea Rossa colours and immerse themselves in a new themed experience. Riders will also be able obtain some exclusive outfits by competing in the Shackdaddy Bandits weekly challenges, by completing contracts from the in-game Prada sponsor program or by challenging their friends in a permanent event entitled ‘Prada Beyond The Line'.


More details
Discover all styles from Prada Linea Rossa