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Special Projects

Prada and Riders Republic

Prada is joining forces with Ubisoft, a leader in the gaming sector, celebrating one year of collaboration, by offering new Prada Linea Rossa activities and gears to Riders Republic® players.

The game invites players to a massive multiplayer playground where they can experience the thrill of outdoor sports in the magnificent American National Parks. Players connect, compete, and slay tricks through an exciting range of sports such as biking, skiing and snowboarding.



As a result of this pioneering partnership, each player can discover unique experiences and customize the character by choosing from Prada's new Linea Rossa equipment. As was the collaboration in 2022, in 2023 there are new outfits with unexpected color features (The Chameleon, Illusion, Fluo Illusion) and a new hoverboard (TULIP) with fluorescent stripes that light up during the race. Players can explore the new "PRADA UNLIMITED" event: between adrenaline and contemplation, gravity and weightlessness, light and darkness, the unique hoverboard experience of the Prada Linea Rossa will take players on a new intense race in the Glacier region with unique FX effects. From the first week, players can use the exclusive Prada Hoverboard and the Fluo Illusion outfit that will light up the event’s dark atmosphere.

More Details
A suit whose color changes when the character moves.
Discover all styles from Prada Linea Rossa