Blending influences drawn from the world of technical sportswear with streamlined silhouettes, Prada Linea Rossa redefines the idea of modern luxury, with a focus on technical detailing and new manufacturing possibilities. Dynamic, versatile and high-performance designs crafted using sustainable textile technologies define a new urban uniform geared towards movement.

Prada Linea Rossa SS22


Ready to wear

First conceived in 1997 for the Luna Rossa team, the iconic Prada America's Cup sneaker with a futuristic attitude is reinterpreted in new ways. First made fully customizable through the AC Factory configurator, the emblematic design now stars in the exclusive collaboration with artist Cassius Hirst.

Cass x Prada

America's Cup