Prada Group is one of the founding members of the Aura Blockchain Consortium, which is committed to defining new standards of innovation and improving the customer experience. The Consortium aims to strengthen consumer trust through a global blockchain platform open to all high-end luxury brands and to enrich the user experience through advanced services and more transparent information. This project underlines Prada Group's commitment in sustaining innovative and transparent technological solutions for the luxury sector.

During the production process, an NFC tag is embedded in the product. Through blockchain technology and the use of the tag, the Digital Certificate of Authenticity provided by the Aura Blockchain Consortium offers greater transparency and the ability to access a range of services. It also ensures the value of the product over time, protecting it from counterfeiting.