Prada Isetan Pop-up


Prada is pleased to announce a special project in collaboration with Isetan Shinjuku, the iconic Japanese department store. Starting from October 30, 2019, Prada presents a series of pop ups inspired by the romantic mood of the Prada Fall/Winter 2019 collection, offering a special designed collection.

For the occasion, the set-up focuses on romance using flowers as archetypal symbols of romanticism. Pink walls, carpets and tables are matched with backlit flowers-motif walls; iconic green canvas free-standing walls with built-in shelves complete the design together with green canvas and brushed steel counters.

The pop up offers an exclusive selection of women’s bags, sneakers and accessories where flowers act as main characters. Among the others, nylon handbags and backpacks - in black or pastel colours - as well as cutting-edge sneakers, enrich the offer. Accessories include foulards featuring original floral prints.

setan Shinjuku
3-14-1, Shinjuku, Shinjuku-ku, Tokyo

Main building 1F - The Stage
From October 30th to November 5th

Main building 1F - Handbag/promotion
From October 30th to November 12th

Main building 2F - Shoes/promotion
From October 30th to November 5th