Every step of Prada’s responsible gold and diamond production chain is verifiable and traceable - something offered by no other fine jewelry or luxury fashion. Traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger. Prada expands it, for the first time, to diamonds of even the smallest size.

Partnering with Rubel & Ménasché and top-notch diamond suppliers, traceability is applied through the entire value chain, from mining to cutting, setting, and polishing. Records of this verification have been logged on the Aura Blockchain Consortium´s platform and can be accessed by customers who also will be able to verify the authenticity of their pieces.

The ETERNAL GOLD collection combines technology with a fundamentally responsible approach with sustainability at its core.