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Fashion Shows
SS 2024 Menswear

SS 2024 Menswear

Fluid Form

An examination of fluid architecture, around the human body. The Spring/Summer 2024 Prada menswear collection by Miuccia Prada and Raf Simons proposes an absolute freedom of the body, expressed through the foundations of the garments that clothe it.

The Collection

The shirt is a point of departure, its structure and details borrowed as a base to transform an entire stable of menswear - suits, raincoats, active sportswear, reporter jackets. Reconsidered construction, re-constructed. Beginning with simplicity, the collection proposes a notion of expansion, amplification of an idea - a paradox between silhouette and materiality. The ultimate aim is a constant awareness of the body within, and its liberation.

The Showspace

The concept of fluidity framing the human form again expands, represented through the showspace in the Deposito of the Fondazione Prada. Abstract walls are evoked through fluid interruptions, forming an ever-shifting enfilade through which the models process.
Empty Showspace

Behind the scene

The Music

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