COOKIE POLICY

Extended information notice on the use of cookies and similar technologies

Prada S.p.A. (“PRADA”), with its registered office in Milan (Italy), the operating holding company of the Prada Group and site manager of www.prada.com hereby provides the following information on the use of cookies and other similar technologies within the website https://www.prada.com/it/en.html (hereinafter the “Website”), as well as any mobile applications or digital platforms (hereinafter the “App”) where this Cookie Policy is referenced or made available.

What are cookies?
Cookies are small text files that are sent to the device you use to access the Internet (usually your browser) by the websites you visit. Cookies are stored on your computer or device to be recognised by those websites on your subsequent visits. Each cookie is unique to each browser and device you use to access our Website or App. Cookies do not ordinarily contain executable code and cannot, by themselves, access files stored on your device. However, cookies and similar identifiers may be used, alone or in combination with other information, to recognise a browser or device and to collect information about how the Website or the App is used. In the App environment, the relevant technologies are software development kits (SDKs) and device identifiers rather than browser cookies. References in this Cookie Policy to “cookies” apply mutatis mutandis to these App technologies. Cookies may be set or served through the domain of the website you are visiting (“first-party cookies”) or through a domain controlled by another provider (“third-party cookies”). Cookies can be permanently stored in your device until they expire or until you delete them (“permanent cookies”) or they can be automatically eliminated when you abandon the Website or the App or when you close your browser (“session cookies”).

Why do we use cookies?
Cookies are used for several purposes, in order to ensure the correct functioning of the Website and the App and offer an improved and more efficient browsing experience, for instance:

• displaying relevant navigation settings;
• remembering visitors’ preferences;
• improving the overall user experience;
• limiting the number of advertisements shown by preventing the visitor from viewing ads already displayed in the past.

PRADA uses cookies and similar tracking technologies both to ensure the proper functioning of the Website and the App (thanks to technical cookies) and, with your consent, to personalise content, send targeted advertising communications, perform analysis on user behavior and the effectiveness of its advertising campaigns. To this end, identification data such as your email address may be pseudonymised by applying a one-way hashing function and shared with third parties, such as Google, Meta and TikTok. For more information on the processing of this data by the aforementioned media platforms, please see the respective policies that can be accessed via the links in the table below. Some Google analytics and advertising tags may be delivered through Google Tag Gateway, using infrastructure operating under the Website domain. This technical configuration does not change the analytics or advertising purposes of the relevant technologies, Google’s involvement in providing the relevant services, or the consent choices described in this Policy. Optional analytics and advertising technologies are activated in accordance with the preferences expressed through the cookie banner and the Cookie Setting service.

Where you provide consent to marketing cookies, we may use Google Enhanced Conversions to improve the measurement and attribution of advertising conversions.
Cookies used within the Website and the App The categories of cookies and other technologies used within the Website and the App are listed in the following table:

Consent and management of cookie preferences
When first accessing the App or any page of our Website a banner containing a simplified policy statement is displayed. Within the Website the banner presents the options to “Accept all” and “Reject all” with equal prominence and a link to the Cookie Setting panel for granular choices by categories; no pre-ticked boxes are used. By clicking the “Accept all” button, you consent to the use of all optional cookies, including preference, statistics and marketing cookies. Strictly necessary cookies do not require your consent. Within the App, consent is collected through an in-app consent mechanism, separate from and in addition to operating-system-level permissions, including Apple’s App Tracking Transparency framework on iOS and equivalent controls on Android. Where applicable, the App uses device advertising identifiers only in accordance with your consent and the relevant operating-system settings. If you do not wish to give consent or wish to withdraw your consent you can change and manage your preferences by using the Cookie Setting service.

The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

You can also block or delete cookies, from our Website or any other website, by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You can find below the links to the instructions of the following browsers: - Internet Explorer - https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

- Chrome - https://support.google.com/chrome/answer/95647
- Firefox - https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Opera - http://www.opera.com/help/tutorials/security/privacy/
- Safari - http://support.apple.com/kb/PH17191

For further information about deleting or blocking cookies, please visit www.aboutcookies.org and www.youronlinechoices.com.

Please note that if you disable all cookies, including strictly necessary cookies, your browsing may be affected, and you may not be able to use some of the Website or App functionalities. Where technically supported, consent choices are recorded and retained as evidence of consent and may be renewed periodically in accordance with applicable legal requirements.

Third-party plugins
Our Website may also contain social media plugins and/or buttons that allow us to easily share our contents on your favourite social media. Depending on their configuration and on your consent choices, social media plugins or buttons may enable the relevant providers to collect information about your interaction with the Website or the App, including through cookies or similar technologies. Such processing is governed by the respective providers’ privacy policies.

Use of other websites
We recommend reading the privacy and cookie policies of the websites you may access through the links found on our Website or App. Please note that your cookie preference settings on this Website or App will not be applied to other companies’ websites.

Scope of data disclosure and dissemination
Data collected through cookies are processed by the Company’s duly authorised personnel in accordance with their respective job duties.

Moreover, data may be processed by other Prada Group companies and by technology, analytics, consent-management, tag-delivery and advertising providers, including providers whose technologies may be delivered through infrastructure operating under the Website domain. Depending on the relevant processing activity and the applicable contractual arrangements, such recipients may act as data processors on behalf of the Company or as independent data controllers.

Some recipients may be located outside the European Economic Area. Where transfers occur, we rely, as applicable, on adequacy decisions or on the European Commission’s Standard Contractual Clauses (Decision (EU) 2021/914), and, where necessary, supplementary technical and organizational measures, to ensure an adequate level of data security and protection. For transfers to the United States, we may also rely, where applicable, on the EU-U.S. Data Privacy Framework for recipients certified thereunder, in addition to the Standard Contractual Clauses and supplementary technical and organizational measures described above. Under no circumstances will your data be disclosed to indeterminate recipients.

Data controller and contacts
Prada S.p.A.
Via Antonio Fogazzaro 28 – 20135 Milan (Italy)
Data Protection Officer
Email: privacy@prada.com

If you have any inquiries regarding this Cookie Policy, have any requests regarding your Personal Data, or you would like to exercise your rights under the applicable current legislation on the protection of Personal Data – including the European General Data Protection Regulation, Regulation EU 2016/679 (“GDPR”) -, please contact (free of charge) the Data Controller or its Data Protection Officer by writing to the address/email address listed above.

Latest update: September 17, 2026