All your personal data linked to your profile in the Prada Group customer database will be processed by Prada S.p.A., the operating holding company of the PRADA Group, to manage and enhance your customer experience, also in relation to your preferences for the Prada brand, offer you exclusive services and benefits reserved for registered members (e.g.: preservation of your purchase orders history, faster online checkout, global customer service and personalised assistance, simplified procedures for product repair and warranty, invitations to events, pre-sales and other promotional initiatives and special projects, etc.), provide you with information on PRADA Group products, services and events and for statistics and surveys.

As we operate globally, we may securely share your personal information with companies of our group located around the world in order to provide you with the same quality of service wherever you choose to interact with Prada around the world (i.e. when you travel and purchase our products or visit our stores).

Click here to see the PRADA Group subsidiaries and affiliates and the jurisdictions in which we operate. We will take all appropriate security and confidentiality measures as required by applicable legislation to ensure an adequate standard of data protection. Privacy laws may grant you certain rights such as the right to request access, correction or erasure of your personal data, or to restrict or object to processing. You can withdraw your consent or delete your profile at any time.

For further information regarding our privacy practices and your rights, please visit the Privacy Policy or contact us at privacy@prada.com.