What are cookies?
Cookies are small text files that are sent to the terminal you use to access to the Internet (usually your browser) by the websites you visit. Cookies are stored in your computer or device to be recognized by those websites on your subsequent visits.
Cookies cannot be used to retrieve other data from the hard disk, transmit computer viruses or identify and use e-mail addresses. Each cookie is unique to each browser and device you use to access our Website.
Cookies can be installed by the operator of the website you are visiting (“first party cookies”) or by other websites (“third party cookies”).
Cookies can be permanently stored in your device until they expire or until you delete them (“permanent cookies”) or they can be automatically eliminated when you abandon the Website or when you close your browser (“session cookies”).
Cookies are used for several purposes, in order to ensure the correct functioning of the Website and offer an improved and more efficient browsing experience.
Types of cookies
1. Technical cookies
Technical cookies are cookies used exclusively to transmit a communication on an electronic communication network, or insofar as they are strictly necessary to provide a service expressly required by you.
These cookies grant a smooth navigation and use of the Website and allow you to browse with certain pre-determined settings (e.g. preferred language, products on your chart) in order to improve our service.
These cookies include analytical cookies, which are sometimes directly used by the website’s operator to collect anonymous and aggregate information on visitors and on how visitors use the website for statistical purposes.
Your prior consent is not necessary for the use of these cookies.
2. Profiling cookies
Profiling cookies create user profiles and are used to send online advertisements in line with the preferences shown by the user while browsing the web.
These cookies belong either to PRADA or to third parties which are accurately selected and checked and they are used to guarantee that the marketing messages received through the Website or other websites used by PRADA for advertising purposes are in line with the visitor’s preferences. Our advertising policy is conceived to offer pertinent messages, based on previous visits to the Website, on the pages visited more frequently and on other information on the visitor.
Your prior consent is necessary for the use of these cookies.
Cookies used on the Website
The cookies used on the Website are listed in the following tables:
|Technical cookies||Navigation and functionality cookies||Session||They are only used to ensure that our Website functions properly and to improve the service offered, allowing easier browsing based on a set of criteria selected by the visitor (e.g. language, location and/or products selected for purchase).|
|Analytics cookies||Adobe Analytics||session and permanent (until 2 years)||They are used to anonymously monitor how the visitor uses the Website for statistical purposes, allowing us to optimize how the Website works and offer a better browsing experience.||For more information click on
To opt-out click on
|Google Analytics||permanent (until 2 years)||They are used to anonymously monitor how the visitor uses the Website for statistical purposes, allowing us to optimize how the Website works and offer a better browsing experience.||For more information click on
To opt-out click on
|Profiling cookies||Adobe Audience Manager||6 months||They are used to identify Website’s visitors through a unique anonymous code, allowing us to offer a personalized experience and advertising messages based on information collected when the visitor browses our Website.||For more information, click on
https:www.adobe.com/privacy/policy.html To opt-out, click on
|Adobe Target||2 years||They are used to improve user experience through tailored content or on-page testing based on user's browsing behaviour or device location||For more information, click on
To opt-out, click on
|Google Doubleclick||540 days||They are used to select online advertising messages consistent with the visitor’s interests based on the information collected during browsing and to prevent the visitor from viewing ads already displayed in the past.||For more information and to opt-out click on
|90 days||They are used to select advertising messages in Facebook consistent with the visitor’s preferences and interests based on information collected during the browsing of our Website.||For more information click on
To opt-out click on
|Snapchat||90 days||They are used to select advertising messages in Snapchat consistent with the visitor’s preferences and interests, based on information collected when the visitor browses our Website.||For more information, click on
To opt-out, click on
|Bing||180 days||They are used to select online advertising messages consistent with the visitor’s interests, based on the information collected during browsing, and to prevent the visitor from viewing ads already displayed in the past.||For more information, click on https://privacy.microsoft.com/privacystatement
To opt-out, click on
Management of cookie preferences
When first accessing any page of our Website a banner containing a simplified policy statement is displayed.
You may change and manage your cookie preferences either through our Website or your browser’s settings at any time:
a. through our Website
You may give or withdraw your consent to the use of profiling cookies through this link - cookie management. Moreover, through the opt-out links indicated in the table above, you may disable third party cookies.
b. through your browser’s settings
If you wish to block or delete the cookies received from our Website or any other website, you can do this by changing your browser’s settings.
You can find below the links to the instructions of the following browsers:
- Internet Explorer - https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- Chrome - https://support.google.com/chrome/answer/95647
- Firefox - https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Opera - http://www.opera.com/help/tutorials/security/privacy/
- Safari - http://support.apple.com/kb/PH17191
Please note that if you disable all cookies, including navigation and functionality cookies, your browsing may be affected, and you may not be able to use some of our Website’s functionalities, For example, you may unable to access to some of our Website’s functionalities or purchase our products.
Our Website may also contain social media plugins and/or buttons that allow us to easily share our contents on your favourite social media. These plugins do not save any cookies on your computer. However, if a cookie is already in your computer, the plugins are able to recognize it and use it. Collection and use of information by these third parties are carried out based on their privacy policies. We recommend you read those privacy policies carefully.
Use of other websites
We recommend to read the privacy and cookie policies of the websites you may access through the links found on our Website.
Please note that your cookie preference settings on this Website will not be applied to other companies’ websites.
Scope of data disclosure and dissemination
Data collected through cookies are processed by PRADA’s employees and staff who are duly authorized to data processing so in accordance with their respective job duties.
These data may be processed by other Prada Group’s companies or third-party companies carrying out technical and organizational work on PRADA’s behalf (e.g.: web service providers.). These companies are appointed as data processors and are under a contractual obligation of confidentiality of the personal information.
Data collected through cookies may be transferred abroad by taking the necessary measures and precautions under the applicable laws, so that we can grant an adequate level of data security and protection. Under no circumstances your data will be disclosed to indeterminate persons.
You may at any time request information on the processing of your personal data, require that your data be updated, rectified, integrated or erased, and you will have the right to restriction of processing or to object to the processing in accordance with the applicable privacy laws including the European General Data Protection Regulation (Regulation EU 2016/679 – “GDPR”).
Data controller and contacts
The data controller is:
Via Antonio Fogazzaro 28 – 20135 Milan (Italy)
Data Protection Officer
Latest update: 16 September 2020