For the 2016 Fall Winter Prada show, AMO takes inspiration from the traditional public stages and places of civic ceremonies.
Placed around the periphery of the room, a system of balconies and tribunes defines the central space. A raised viewing platform is inserted into the middle of the room.
Guests gather on the balconies, tribunes and central platform in crowds according to a series of spatial hierarchies. No longer bystanders, they become active participants in the ritual unfolding around them.
Theatrical lighting enhances the uneven texture of the OSB wood cladding, contributing to the dark and enigmatic chiaroscuro atmosphere.
In anticipation of the S/S 17 Women’s Show, Prada presented Premonition, a series of short films that explore the intersection of life and cinema.