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Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation. The new Prada feminine fragrance embraces the paradoxes of iconic ingredients to reveal new scented sensations. 
The campaign
With a sensuality that is underlined by sophistication and an intellect and mindful consciousness that regards the collective experience, Emma Watson is the embodiment of Prada’s new signature feminine fragrance. Breaking the mould of the muse to be both in front of and behind the lens, Watson redefines codes to represent her most authentic self.
Prada Paradoxe 02
The scent
Reinventing freshness with the first Neroli bid extraction for Prada to capture the flower fresh dimension. 
Reinventing sensuality with Ambrofix, a bio-converted Amber, revealiang a vibrant warmth.
Reinventing intensity through a nee revolutionary musk molecule, the Serenolide, for an intense yet subtle and comfortable trail noticeable right from the top. 
Prada Paradoxe 03
Prada Paradoxe 04
Talent: Emma Watson
Photographer: Harley Weir