PRADA LINEA ROSSA
Blending influences drawn from the world of technical sportswear with streamlined silhouettes, Prada Linea Rossa redefines the idea of modern luxury, with a focus on technical detailing and new manufacturing possibilities. Dynamic, versatile and high-performance designs crafted using sustainable textile technologies define a new urban uniform geared towards movement.
Pared-back, sleek, contemporary yet reflecting the roots of Prada Linea Rossa in the minimal lines of 1990s fashion, the Spring Summer 2022 collection is defined by stark monochrome and greyscale. Multi-function is key, with fabrics pioneering material innovation, like bio-ceramic polyester piquet and bio based nylon.
PRADA AMERICA'S CUP
First conceived in 1997 for the Luna Rossa team, the iconic Prada America's Cup sneaker with a futuristic attitude is reinterpreted in new ways. First made fully customizable through the AC Factory configurator, the emblematic design now stars in the exclusive collaboration with artist Cassius Hirst.