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One of the most prominent features of the Prada New York Epicenter is the unobstructed sixty-meter north wall, a full city block in length. From the earliest designs, OMA planned the wall as a site for temporary wallpapers. Prada and New York design studio 2x4 develop treatments designed to inject new content into the store at regular intervals. The theme and colors of the wallpaper change with the seasons, providing both variety and an element of temporality.

Alternating Currents 2019
Resort 2019
Malia 2018
Logo City Night 2018
Logo City 2018
Comics 2018
Skin and Bones 2017
Fragmentarianism 2017
Mute 2017
dialogic 2017
Ripple Effect
Hyperspeed 2015
Galactic Empire 2015
Vanishing Point 2015
Myopia 2015
Brutalista Blooming 2014
Brutalista 2014
in the heart of the moltitude 2014
iridescence 2013
Gatsby's Party 2013
sleeping giant 2013
Powerhouses 2012
Soft Opening 2012
Chromo 2012
Stain 2011
Caryatides 2011
Almost Blue 2010
enfilade 2009
New Masters 2009
no relief 2009
Annex 2008
Florid 2007
Skull 2007
Masked/Hooded Women 2007
Notorious Women 2006
Guilt inc. 2005
Futurama 2004
China 2003
Cancellation 2002
Vomit 2001
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