Beijing SS 2011
Prada hosteds a major event in Beijing, comprising a dedicated woman and men fashion show and a live musical performance, at the Central Academy of Fine Arts museum, one of the reference cultural and creativity poles of the Chinese capital.
The event, scheduled for January 22nd 2011, spanned over the entire evening, starting with a Spring/Summer women and men Fashion Show, featuring some exclusive styles - presented here as a world preview - alongside a selection of the 2011 Spring/Summer collection looks.
The show was followed by a dinner party and the evening went on with a unique live performance of the iconic band “Pet Shop Boys” - the British duo who marked a milestone in the pop music - and a party animated by two of the most celebrated international Djs, Dan Lywood and Dan Williams (also known as D.R.W.), resident Dj at London’s Jezebel’s.
The Museum rooms were revisited for the occasion by the New York multidisciplinary design studio 2x4, whereas the setting for the fashion show was designed by OMA’s research unit AMO.