Login or Register to add the item to your Wishlist



You don't have an account
Sign Up
Fashion show / Women

Resort 2019 Womenswear

Video show



Look 1
Look 2
Look 3
Look 4
Look 5
Look 6
Look 7
Look 8
Look 9
Look 10
Look 11
Look 12
Look 13
Look 14
Look 15
Look 16
Look 17
Look 18
Look 19
Look 20
Look 21
Look 22
Look 23
Look 24
Look 25
Look 26
Look 27
Look 28
Look 29
Look 30
Look 31
Look 32
Look 33
Look 34
Look 35
Look 36
Look 37
Look 38
Look 39
Look 40
Look 41
Look 42
Look 43
Look 44
Look 45
Look 46
Look 47
Look 48
Look 49


The Piano Factory in New York is the venue selected for the Prada Resort 2019 fashion show. The Prada Headquarters building is chosen because it opens the door into a New York Prada world which is unknown to everybody, and because it offers ideal spaces on the ground floor, on the upper floors and ultimately on the rooftop. The transformation of the former piano factory was the first project entrusted to Herzog & de Meuron by Prada in 2000. It was a kind of a striptease of the existing building: all architectural elements were removed so only the naked concrete structure remained.



The show takes place on floor 7. Here, the building’s naked structure with its expressive concrete pillars becomes visible: a space of powerful sculptural beauty. The space is kept as open and empty as possible for the fashion show. Only one new element is added to the space: large floating panels (2.1m x 6.0m), adapted from the size of the existing windows that define the space from the outside. The semi-transparent panels reflect the cityscape outside and thus transfer images of the real city deep inside the space of the show. In addition to the real image of the city, other images of virtual cityscapes are projected onto the boards. The models walking the runway also appear on the surface of the panels. The result is an intriguing mix of inside and outside, of analogical and virtual realities.
Everything follows a scenario with contrasting sequences of visible and invisible, bright and dark, loud and silent. Models appear as if walking in real space, through reflected and projected cityscapes. The panels hanging from the ceiling are freely arranged, dividing and organizing the space according to the parcours of the mannequins.



The time of the show is early evening, 6.30 pm – with daylight outside. The panels are arranged to either allow for or block out the daylight. Artificial light enhances reflection and transparency. Sunset on May 4, 2018 is at 7.55 pm. The dominant light color of the show space is dark silver, red and black. Red panels and lighting system installed on the windows create an “augmented sunset” atmosphere, to enhance the artificiality and to contrast with the daylight outside.

Explore the showspace

Credit: Herzog & de Meuron

Live in Time Square




An inspirational journey heading to the Prada Resort 2019 Womenswear Show