Prada S.p.A., with registered office in Milan (Italy), the operating holding company of the Prada Group and site manager of (the “Website”), together with its subsidiary Prada Rus LLC, with registered office in Moscow (Russian), (hereinafter collectively “PRADA”) recognise the importance of maintaining the confidentiality, integrity and security of your personal data (hereinafter, “Personal Data”), and hereby inform you that any Personal Data which you may provide to PRADA through our Website will be processed in compliance with current applicable laws on privacy and with any specific local regulations applicable from time to time, including the Data Protection Act No. 152 FZ (“DPA”) and other regulatory acts adopted to implement the DPA and the European General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) together with the principles and general rules of conduct contained in the Code of Ethics adopted by the Prada Group.

1.    Type and source of data

Browsing data
During their normal operation, the computer systems and software procedures used to operate our Website collect certain personal data (log files). The transmission of such data is inherent to the use of internet communication protocols. This information is not collected in order to be associated with specific data subjects. However, due to its nature, this information can allow users to be identified by means of its processing and integration with data held by third parties. Such information includes the IP addresses or domain names of the computers you use to visit our Website, URIs (Uniform Resource Identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) and other parameters concerning the user's operating system and computer environment. This data is used with the sole purpose of obtaining anonymous statistical information on the use of our Website and to guarantee its correct operation.

Our Website uses cookies to ensure its efficient functioning and to improve our services. Cookies are small text files that are sent to your computer (usually to your browser) by the websites you visit. Cookies are stored in your computer to be recognised by those websites on your subsequent visits. For more information on cookies, on the types of cookies used on our Website, on how to disable them and on how you can revoke your consent, see our Cookie Policy.

Personal Data voluntarily provided by the data subject
PRADA collects and processes the Personal Data that you directly and voluntarily provide through our Website when you subscribe our newsletter or use other functionalities that may be available on the Website.
The items of Personal Data collected may include your email address, location and collection you are interested in (man/woman).
Furthermore, when you voluntarily send an e-mail through our Website and/or to the addresses indicated in our Website, we collect your e-mail address as well as any additional Personal Data contained in your message, so that we can reply to any request.

Personal Data of minors

You must be at least 16 years old (or older depending on your country or state of residence) in order to provide us with Personal Data.
PRADA protects the Personal Data of minors in accordance with the relevant national laws and regulations.
If PRADA discovers that it has collected Personal Data about a minor, it will de-activate the minor’s account and try to delete the data as soon as possible.

2.         Purpose and legal bases of the processing
Your Personal Data may be processed and used for the following purposes:

(a)    to send by email the newsletters and other marketing communication regarding the Prada Group’s products, services, initiatives and events as a result of your subscription to the service;
(b)   to respond to all your requests and to manage your relationship with PRADA.

The Personal Data processing referred to in subsections (a) and (b) is necessary to provide the service requested by the data subject and execute the contract with the data subject.

3.         Nature of the provision of personal data
The provision of your Personal Data is optional.
However, if you wish to subscribe our newsletter service and receive information on Prada Group’s products and services, you need to fill in all mandatory fields of the relevant form; otherwise PRADA cannot proceed with the contractual services requested.
You may unsubscribe at any time, by sending an e-mail to, or by using the link included in all of our commercial electronic communications.

4.         Processing Methods
Your Personal Data will be processed by suitable electronic or automated means and computerised tools, or manually and on hard copy, exclusively for the purposes for which they have been collected and guaranteeing the security and confidentiality of any processed information through the adoption of appropriate measures to prevent the alteration, cancellation, destruction, unauthorized access or processing or actions not in accordance with the purpose of collection. Your Personal Data will be processed only by the Prada Group’s internal staff committed to the confidentiality and duly authorised to do so under their respective job duties.

5.         Transfer and disclosure of data
Whenever necessary and/or instrumental to the above purposes, your Personal Data may be processed on behalf of PRADA by other entities engaged by PRADA in the correct and regular pursuit of the described purposes, including:

  • Prada Group companies and franchisees that operate Prada Group stores;
  • Third party service providers, consultants and firms providing advisory and/or consulting activities, or performing related services that are instrumental to data processing on behalf of PRADA (e.g. service providers, IT technicians or any other suppliers appointed by PRADA to carry out and/or manage any promotional campaigns for PRADA’s products and services, etc.).

These third parties will act on behalf of PRADA as data processor and are under a contractual obligation of confidentiality of the personal information.
As PRADA is part of an international network your Personal Data may be transferred abroad, even temporarily, in accordance with applicable legislation, by adopting all appropriate security measures and safeguards to ensure an appropriate level of data protection and security.
Your Personal Data will not be used for third-party advertising purposes or for the promotion of products, services or initiatives by entities other than the Prada Group, nor shall they be disclosed to unknown persons under any circumstances.

6.         Retention period
Your Personal Data will be processed and stored for: (a) as long as required to carry out the purposes for which the Personal Data were collected and until you revoke your consent to the processing/storage of your Personal Data, if applicable.  After the conclusion of such period and where there is no legal or business purpose for retaining your Personal Data, it will be automatically and permanently erased or made anonymous.

7.         Data controller and contacts

Prada S.p.A.
Via Antonio Fogazzaro 28, Milan (Italy)

Group Data Protection Officer

If you have any requests regarding your Personal Data, have any inquiries regarding this Privacy Policy, or you would like to exercise your rights (including requesting access and amending your Personal Data), please contact (free of charge) the Group Data Protection Officer or the Data Controller by writing to the address/email address listed above.

8.         Your rights
Please note that you may exercise your rights under the applicable privacy laws, including the DPA and the GDPR, at any time by contacting the Data Controller at the addresses indicated in the previous paragraph.
In particular, under the GDPR, you have the right to request information as to whether your Personal Data is being processed and as to the characteristics of the processing, the right to rectification and erasure of your Personal Data, to limitation of the data processing and/or the right to object to the processing, to request the transmission of your Personal Data to another controller, and/or to lodge a complaint with the competent supervisory authority including the Italian Garante per la protezione dei dati personali ( or take legal action if you believe there is non-compliance with the provisions of the applicable laws.
PRADA reserves the right to amend this Privacy Policy at any time. The Privacy Policy currently in force is the one published on our Website.

Last updated: 29 April, 2020