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For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project.
Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy.
Restraining versus revealing: conflicting attitudes in a series of intimate and social situations.
ART DIRECTION: AMO / Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi
ARTWORK: Lok JansenJeroen Koolhaas
EDITING: APRIL / Matteo Fritelli
FILMING: APRIL / Matteo Fritelli, Gabrio Bellotti
PHOTOGRAPHY: Phil Meech, Agostino Osio