Close
  • Close

    or

    or

    Forgot Password

    We will immediately send you an email with a link and a security code for changing your password.

    Thank you

    Please check your email

    You don't have an account
    Logged as:
    Profile User
  • Wish List
  • Close
    Shopping Bag
    Total

Login

Login or Register to add the item to your Wishlist

or

or

Forgot Password

We will immediately send you an email with a link and a security code for changing your password.

Thank you

Please check your email

You don't have an account

Do you want to change
the store country?

Dear customer, we noticed that you are connecting to our Norvegia site. We recommend shop from the site for the best experience

Switch to the
Fashion Shows

SS 2018 Menswear

Video show

OFF
OFF
Looks
1/44
2/44
3/44
4/44
5/44
6/44
7/44
8/44
9/44
10/44
11/44
12/44
13/44
14/44
15/44
16/44
17/44
18/44
19/44
20/44
21/44
22/44
23/44
24/44
25/44
26/44
27/44
28/44
29/44
30/44
31/44
32/44
33/44
34/44
35/44
36/44
37/44
38/44
39/44
40/44
41/44
42/44
43/44
44/44
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Details
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Showspace
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom

Meanwhile...

A fashion show is a story told in an architectural space: a story in a story. For the SS 2018 Prada Man Show, however, the architectural installation has been erased and the extant structural elements of the building outlined to create frames for seemingly simple yet evocative picture stories.

Following the logic of comic strips and graphic novels, fragments of incomplete narratives cover all the visible surfaces, the black-edged architectural features providing the infrastructure for the storytelling.

Even the guests are drawn into the narrative, embedded in sunken frames, as models parade on an illustrated surface weaving between the spectator boxes.

The show will be broadcast live on Prada.com (on Instagram Live), and so inject its story into countless other far-flung lives through ubiquitous digital frames linked by global social networks: a story in a story in a story.

Credits: AMO and 2x4

premonition

OFF
OFF

The ability to exchange stories makes us human. We live in a jumble of overlapping narratives, some deep and sustaining, others fragmentary, truncated, partially realized or incomplete. 

If storytelling is the root of all communication, the manner in which we choose to tell them – abstract and complex or simple and direct – is significant.

Credits: 2x4