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High Tech Nature
Prada Luna Rossa mirrors the rhythm of interaction between man and nature, powerful and fresh yet capable of provoking subtle emotion. Here is scent as extreme sport: fragrances born of an uncompromising challenge between the raw and the refined. Taking cues from the high-tech materiality of the Men’s fashion line, Prada Luna Rossa presents a dynamic competition between the innovation of man and the irresistible power of his environment. The result is an equilibrium: warm sensuality that is refined and dignified in a fresh, invigorating olfactory experience.
Like a vivacious hub full of possibilities and dangers, sweeter details fizz over woody Amber for a mesmerizing, almost disorienting effect. Energetic upon introduction—topped with bergamot and angelic—a patchouli coumarine heart gives way to a moody base.
Prada Luna Rossa is a fragrance for men that reinterprets traditional ingredients with agility. A wave of aromatic freshness crashes through the scent conveying strength and dynamic energy, while its signature is noble and sensual. The backbone of the fragrance is lavender – an unmistakable natural ingredient in perfumery – but here pushed to the edge in a unique, modern interpretation. This ability to rediscover and awaken the sleeping stars of scent and give them contemporary appeal is at the heart of Prada fragrances.
A new creation emblematic of the spirit and energy of Prada Luna Rossa. Inspired by the challenge of extreme sailing, Prada Luna Rossa Eau Sport reveals a dynamic character to redefine lighter Eau de Toilettes with warmer radiant notes. Built around six timeless ingredients, Prada Luna Rossa Eau Sport captures the essence of true innovation, writing the next chapter in a story that speaks of the mastery of competition and the power of nature.
Strong as the darkest rock, with the freshness of air, Luna Rossa Carbon brings together steam-distilled botanicals and synthetics in a mineral-forward mix: metallic notes of Lavender, green Citrus of Vert de Bergamote from Italy, radiant Wood of Patchouli and dry Amber of Ambroxan.
Engineered as much as designed, the bottle for Prada Luna Rossa Carbon develops the visual themes of the Prada Luna Rossa line, but using radically different materials. It has the visual depth of slate, coal or jet, but with complex textures. The base of the bottle is presented in the richest of blacks; light absorbing, with a soft organic-velvet texture. The glass is both black and transparent, something that appears pure, as if mined, but also refined and perfected by advanced technology. The distinctive red stripe of Prada is cut into the façade of the glass; it is architectural and immediate, bringing balance to the form.