FW 2014 Menswear
The process of designing a set for a fashion show strongly resonates with the one of theatrical performance: in both cases characters, space and music come together into a single concept, each one contributing to the unique experience of the audience.
For the FW 2014/15 Men Show, AMO designs a set as an experimental and informal stage for performance.
A large 1m high platform occupies the center of the room.
The majority of the audience is orderly arranged around the central stage, while the room is bordered on all sides by metal scaffolding serving as balcony to the rest of the public. Different geometric excavations punctuate the central stage; surprisingly part of the audience sits inside these pockets, becoming part of the overall scenography of the show.
Models weave on the central stage around the audience, while the rest of the public experiences the show all around from multiple points of views.
The space is neutral: the central stage is entirely covered in grey felt, while the metal structured of the balcony is cladded all along the perimeter with a curved natural metal mesh. Metal reoccurs in the pockets of the central platform, while felt dominates the main entrance.
Music includes a list of tracks, selected and mixed by Frédéric Sanchez - The Ballad of Sexual Obsession by Nina Hagen and Ben Frost’s Peter Venkman Pt. 1 Gluteus Maximus remix to name a few; as well as live exclusive lyrics adapted and performed by a concert group called L’Usignolo. Amongst the others, some pieces taken from Pina Bausch shows side by side with transcriptions by Kurt Weill.