FW 2013 Menswear
THE IDEAL HOUSE
As an inversion of the traditional catwalk configuration, AMO conceives a set built around the perimeter of the audience, which is seated on an irregularly shaped central island. The audience faces an "ideal house": an interior populated with geometric furniture, objects and manifestations of everyday life. The models weave through this set, acting as characters in a sequence of sophisticated domestic scenes.
A series of images are projected through multiple windows frames onto the perimeter wall. They alternate between outdoor urban images and interiors, expanding the show space and working as backdrop to the interior sets.
The stage and the island are built in wood. The entire scene is unified by a neutral light grey color that covers both stage and the perimeter wall. Furniture is built in wood, metal and Plexiglas in combination with paper textures, while objects are realized in blue foam and / or painted wood.
The abstract and geometric furniture that populate the ideal house are anticipations of the series designed by OMA for Knoll: a collection of 12 pieces of essential design and maximum adjustability that meet the most diverse range of uses.