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Fashion shows

SS 2013 Womenswear

video show

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Showspace

DISTORTION AND FRAGMENTS

The space is conceived as a white modernist composition of shifting geometrical forms.
Volumes protrude from the walls, restructuring the existing blank space.
The audience inhabits the shapes, occupying the carved blocks that act as seats.
The light box - measuring 120 meters - hovers over the monochrome landscape, defining a line across the scattered elements. A fragmented black colonnade crosses through the pure white scene in multiple directions; it interacts with the floating catwalk, generating ever changing visual relationships. The incoherent combination of constantly shifting shapes and lined columns allows each spectator to perceive the show from different vantage points.

Credit: AMO

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