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Summer Illusions
Summer Illusions
Special Projects

Prada Linea Rossa Fall Winter 2018

2018年,Prada将经典Prada Linea Rossa再次推出市场,打造为迭代更新的科技系列,回应21世纪意识形态的核心内容。今天的Prada Linea Rossa依然着重强调其在20世纪90年代立基运动服饰的起源,借鉴精准的廓形线条与精致的美学理念,定义当代外观。如今,这个概念仍有回响。

Prada Linea Rossa于1997年首次发布,紧密契合Prada的本质与特性,结合工业化以及对提高性能的追求,成就一种全新的现代奢华风格。属于当代的全新演绎于2018秋冬男装与女装时装秀上首发,并完全融入到Prada的美学字典中。专注于工艺细节与创新技术,Prada Linea Rossa成为Prada主线产品中一个不容忽视的存在,展现了品牌的全新面貌。

Prada Linea Rossa将高级时装与优质性能、卓越设计以及精湛工艺相结合。每件商品都运用了尖端科技,具有极强的功能性。21世纪纺织品和制造业的工业及技术进步,使得焕然一新的Prada Linea Rossa兼具时尚外观与实用性能。

Scroll down to discover the list of selected stores with the Prada Linea Rossa collection.

在全新系列中,Prada Linea Rossa的经典象征也得以重新诠释——颈部和胸前的细长红色标识成为联结一切的身份徽章。这一设计着重强调此系列的精神,即秉承Linea Rossa传统的同时,进行现代化的技术改造。

极简主义是主要的设计理念:服装简洁、利落,造型灵活流畅。模糊性别界限,其中性的设计使男士和女士皆可穿着。

所用的材质使此品类别具一格:创新、前瞻性和未来主义,这些词语定义了Linea Rossa品类。这些新材质包括具有高导电能力的纳米技术织物,有利于体温调节;石墨烯,一种石墨的衍生物;由石墨烯和再生聚酯组成的新一代衬垫;Goretex Pro防水微纤维;普莱玛衬垫;具有极高耐磨性的超轻尼龙3L,超薄的膜结构。

For the first collection, the reengineering includes the iconic Prada Linea Rossa emblem – the slender red flash across the neck and chest, a badge of identity connecting everything. This underscores the ethos of the line, drawing on the heritage of Linea Rossa, yet reinvented for now.

Minimalism is the key approach: garments are clean, precise, pure and entirely streamlined in form. Technology is unconnected to gender - garments are unisex, and pieces transform on the body of both women and men.

Materials distinguish the range: innovative, forward-thinking, futuristic, they define Linea Rossa. These include nanotech fabrics with high conductive capacity favouring body temperature regulation; Graphene, a substance deriving from graphite; a new generation of padding, composed of graphene and recycled polyester; Goretex Pro water-repellent microfiber; Primaloft padding; and ultra-light Nylon 3L with high abrasion resistance, the thinnest membrane in the world.

Prada Linea Rossa现于指定Prada精品店有售

From September 5:
Venezia
Porto Cervo

From September 6:
New York Broadway Soho
New York 5th Avenue

From September 8:
Los Angeles Beverly Hills
Vienna Borgnergasse/Seitzergasse
Zurigo
St. Moritz
Berlino Kurfuerstendam
Monaco Residenzstrasse
Barcellona Paseo De Gracia
Istanbul Zorlu Center
Dubai Mall Avenue Extension
Mosca Stolesnikov 18-20
Aspen
Vancouver Alberni St.
Toronto The Colonnade

From September 10:
Hong Kong Canton Road

From September 11:
Mosca Tsum RTW Uomo
Mosca Tsum RTW Donna

From September 13:
Hong Kong Alexandra House
Macau Wynn
Macau Galaxy
Taipei 101 Financial Center
Singapore Marina Bay Sands
Seoul Cheongdam-Dong
Auckland

From September 14:
Londra Old Bond Street
Londra Harrods Uomo
Londra Selfridges RTW Uomo
Londra Selfridges RTW Donna
Pechino Shingkong Place (SKP)
Hangzhou Tower
Harbin Charter Mall
Chengdu IFS
Shanghai International APM
Shanghai Rong Zhai

From September 15:
Tokyo Aoyama
Tokyo - Dover St Market Ginza
Tokyo Ginza FS
Tokyo Shinjuku Isetan Uomo
Tokyo Shinjuku Isetan Donna 3f
Pechino - Dover St Market

From September 18:
Milano Montenapoleone Uomo
Milano Montenapoleone Donna
Roma Uomo
Roma Donna

From September 24:
Parigi Faubourg St. Honore'
Parigi Galeries Lafayette RTW Uomo 3f
Parigi Galeries Lafayette RTW Donna 1f

 

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