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Campaigns

365 Resort 2018

Perspectives

film

For the latest facet of 365 unveiling the Prada Resort 2018 collection, photographer Willy Vanderperre captures Kris Grikaite in the Milan Osservatorio, above the 19th century Galleria Vittorio Emanuele II, its soaring glass-vaulted ceiling forming a graphic backdrop outside the Osservatorio’s windows.

Titled ‘Perspectives’, this visual identity crafts a series of striking vistas of – and fresh viewpoints on - the Prada Resort 2018 collection. Perspectives are constantly shifted, horizons reinvented. The tension between the season’s inspirations of sport and the elegance of the Belle Époque era are played out here in the constant contrasts between the collection’s key looks and the unique architecture of the Galleria. The strict, artificial geometry of the iron and glass panorama is a potent contradiction to Grikaite’s natural, spontaneous demeanor.

The direction of the new season here is clear: a fusion of past recollections with perceptions of the future, to invent new visions - new perspectives – of the present.

Photography and film by Willy Vanderperre

Synthesis

film

揉合 365 的全新篇章 —— Synthesis,是融合不同元素而聯繫成的整體。由 Willy Vanderperre 近距離拍攝 Prada 2018 初春系列的配飾。  模特兒 Kris Grikaite 的肖像與當季手袋的「肖像」互相並置。

於Synthesis 裡的「肖像」,聯繫了女性本身及其配飾的氣質。並互相強調了彼此間的承物 —— 女性及她所珍視的配飾,都是 Prada 的精髓根本。

Photography&Film by Willy Vanderperre

Ascension

Inspired by graphic novels, the backdrop to and influence behind the latest Prada menswear show, the first Spring/Summer 2018 chapter of 365 depicts the actor Joe Alwyn as a postmodern Prada hero. Against the imposing backdrop of the domed glass cupola and ironwork struts of the Galleria Vittorio Emanuele II in Milan, Alwyn is captured by photographer Willy Vanderperre outside Osservatorio, on the roof of the 19th century structure itself. Establishing Alwyn as a new Prada protagonist, these images elevate Alwyn both physically, and metaphorically. He is a conqueror, an adventurer, an idol. A new, definitely heroic embodiment of the Prada masculine ideal.

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