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Campaigns

365 Pre-Fall 2017 Woman

parallels

For the latest facet of 365 showcasing the Pre-Fall 2017 collection, award-winning actor Jessica Chastain is the protagonist of a Prada campaign for the second time. In Parallels, the narrative is new: scenes are captured inside and out of a Modernist home - a resolutely real space, the photographs imbued with an intensity and intimacy. Yet Chastain’s presence, her own persona, causes us to question the images - are these portraits of Chastain, or a character? Is she playing a role, or playing herself? Reality here runs parallel to fantasy.
Photographed by Willy Vanderperre with a cinematic quality, Chastain’s eyes never meet ours. She is absorbed in her own world, her own reality, at a remove. Multiple images, like different fragments of the same scene, are juxtaposed, and can pretend to be film stills. But is it documentary, or a work of fiction? The questions hang, unanswered.
Just as Jessica Chastain finds reality in her characters, in her parallel identities, so we search for the reality in these images. We find it. The gestures are genuine, and the emotion is real.

 

Photography and film  by Willy Vanderperre

Featuring: Jessica Chastain

Music by Apparat

film

Encounters

在親切而充滿日常生活氣息的家居環境中,一眾Prada 2017年初秋系列廣告的新面孔 ── Selena Forrest、Kris Grikaite和Nina Gulien,演繹連串曖昧但真誠的相遇。
《Encounters》(相遇) 為 Prada 365廣告系列的第三章,在時裝展天橋以外重新演繹2017年初秋系列。這裡既非模特兒的家,也不是我們的住所,是某些人的家,象徵著隱私和親密,以傳達真實感為核心宗旨。
每個畫面都似是不受外界干擾,仿如透過窗戶窺探室內場景,觀眾扮演著偷窺者的角色,觀賞逐一開展的敘述情節。攝影師 Willy Vanderperre 趁模特兒不經意的瞬間按下快門,以半動態的方式捕捉全然日常的情景。
現實、日常與坦率。每次相遇的真實感受,這就是 Prada 及本季 Prada 女裝系列的真實寫照。

 

Photography and film by Willy Vanderperre

Featuring: Kris Grikaite, Nina Gulien, Selena Forrest  

Music by Proem

film

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