Cass x Prada

A fresh talent reflecting new horizons and showcasing different perspectives. Prada collaborates with the artist Cassius Hirst to imagine the Prada America’s Cup sneaker anew, through a customized capsule collection of four styles, in 22 variables.

The four Cass x Prada sneaker styles draw their names from the world of music. ATT4CK, D3CAY, SUST4IN, REL3ASE are all named after the 'envelope' or life of a sound, the stages of its evolution, reflecting this new evolution of the America's Cup sneaker. All styles are hand-worked in Italy by Prada in a meshing of traditional craft and cutting-edge imagination – wholly unique, no two pairs exactly alike, with signature labels each with a distinct CASS signature.

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A surreal performance invading a pristine space, the campaign by Axel Morin showcases the Cass x Prada sneaker styles and custom-made, one-of-a-kind masks – each character simultaneously anonymous, yet unique. The soundtrack to the campaign film features music specially created by Cass.