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Prada Cinema Evolution
Prada Cinema Evolution
Eyewear

Prada Cinéma Evolution

Film

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Inspired by the oneiric power of film, Prada Cinéma Evolution lets dreams flow with a surprising and amusing projection of personal memories.  A TV commercial, an unexpected sound, a reflection in a mirror, and a birthday cake are moments that emerge and entwine in the very personal film about a young woman on a sunny summer day.

The sunglasses and eyewear of the new Prada Cinéma collection are the stars of the story, a narrative device triggering a playful dichotomy between perspective and perception, subject and object and leaving the viewer to ponder the question: "Are you the observer or the observed?"

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TV commercial

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Product
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The Prada Cinéma eyewear collection takes center stage with an unusual combination of contemporary aesthetics and sophisticated femininity. The oversized frame fronts are emphasized by a shining metal element, while the temples preserve the flat design of the iconic collection.