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Prada is global but its heart is Milan's Galleria Vittorio Emanuele II where Mario Prada opened his first shop in 1913.
In recognition of the fundamental place Milan holds in the company’s collective psyche, Prada is refocusing on its point of origin, and building an expanded presence in the ancestral home.
The new “Prada Galleria” presents a flexible layout and new sales space, the Fondazione Prada, areas for events and the headquarters of the Prada Group, that will bring new energy to Milan's historic center and help revitalize an exquisite urban landmark.
The promotion of historic structures in a contemporary key, with the aim of creating lively and functional spaces in the place of monuments abandoned by any form of social activity, is one of the distinctive features of Prada's culture.