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Fashion shows

SS 2016 Womenswear

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Showspace

INDEFINITE HANGAR

For the Spring/Summer 2016 Prada Women’s show AMO investigates the perception of continuous space through an invasion of the ceiling. Plastic sheets hang down acting as a virtual mold that defines the catwalk and seating areas, while the concrete ground area acts as the negative of the above scene.

The fiberglass and polycarbonate stalactites manipulate the proportions and perspectives of the brutal and industrial space. These alternating levels of views and transparencies introduce the guests to a blurred horizon. 

A synthetic dawn spreads through the room radiating opalescent reflections. Iridescent lights shine through the ceiling highlighting the defined geometries of its modules.

Arranged in elliptical benches that are determined by the ceiling installation, they never perceive the room as a whole.
The wall, floor and seats, covered in concrete, emerge as a remnant, disturbing the boundaries between seating and catwalk.

AMO

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