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Special Projects

The Iconoclasts 2009

Four iconic fashion editors re-dress Prada stores

Four of the world’s leading fashion editors took over the visual identity of Prada stores in four fashion capitals for the forthcoming Autumn/Winter 2009 collections.

Following the order of the fashion week season, Alex White started the project with the New York Broadway store. Katie Grand then applied her vision to London’s Old Bond Street. Olivier Rizzo focused on Milan’s Via Monte Napoleone store. Finally, Carine Roitfeld brought her powerful point of view to the Avenue Montaigne boutique in Paris.

Each of these highly original image-makers applied their distinctive styling and editorial vision to the presentation of the Prada Spring/Summer 2009 collections.

New York

575 Broadway, New York. From February 13th 2009. Alex White


16/18 Old Bond Street, London. From February 17th 2009. Katie Grand


Via Monte Napoleone 8, Milan. From February 25th 2009. Olivier Rizzo


10 Avenue Montaigne, Paris. From March 5th 2009. Carine Roitfeld