Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies.
This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for men and women that is entirely made in Italy by Prada.
adidas' sporting heritage and visionary approach to technological development merges with Prada's world-renowned history in leather-goods and unparalleled perspective on luxury and quality, synonymous with the label Made In Italy.
A joint passion for the universe of sport is at the heart of this creative partnership. The Luna Rossa sailing team, established in 1997 and heralding Prada's participation in the America's Cup – the oldest trophy in sport and the most prestigious international sailing competition – is the perfect laboratory to test new materials and technology, and offers the ideal conditions to perfect the science of sailing.
Throughout its history, adidas has been a pioneer of sporting innovation and precision technology, and the brand's performance-driven pedigree has made it a global icon. At the same time, Prada’s iconicity resides in the interplay between form and function, luxury and utility, and the ability to juxtapose different ideologies. At its zenith, this collective effort will result in the release of the new Luna Rossa performance sailing footwear, to be unveiled in 2020.